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For many businesses today, the importance of integrating social media in their marketing campaigns cannot be overstated.
This is especially true in highly progressive countries like Singapore where competition can be very stiff.
That is why many business owners nowadays consider it crucial to hire a trusted social media agency to spearhead their social media marketing efforts.
However, with so many options to choose from, picking the best social media agency to hire can become tricky and overwhelming.
Narrow down your options by asking yourself the following key questions:
Were you asked about your business objectives?
One telltale sign a social media agency is dead set about helping you achieve your marketing objectives is when they ask about the marketing goals you have in mind.
As a general rule of thumb, opt for an agency that will create a bespoke strategy that will fit your business needs.
Ideally, the right social media agency should ask you questions about your goals and your business model through surveys, questionnaires, and business assessments.
Do they have a way of measuring the success of their social media efforts?
The social media agency you should hire should have a way of gauging the status and progress of their campaign.
They should also have key performance indicators that will help measure the success of their efforts.
Ideally, you should be able to easily evaluate their performance based on certain key metrics.
Below are some of the key metrics that should make it to your list:
- Reach – how many people did the campaign reach?
- Traffic – did website traffic increase as a result of the campaign?
- Growth – how many followers and fans did you gain since the campaign started?
- Engagement – did social media engagement (comments, likes, etc.) increase as a result of the campaign?
- Lead Generation – how many new leads were generated?
Prior to hiring a social media agency, make sure you have clearly identified all the important metrics that will matter to your business.
Pick an agency that has a clearly defined plan to hit all the key metrics you have identified.
Do they host workshops, provide resources, or post useful content?
You can definitely learn about a prospective agency by going through their resources, blogs, and webinars.
From there, you will get an insight of their thought leadership, expertise, and knowledge of the industry.
Understandably, social media agencies employ different strategies, methods, and processes.
Choose one whose way of doing things fits best with the objectives you have in mind.
Is it easy to get in touch with them?
When you first get in touch with a prospective agency, how easy was it?
Did it take them hours, days, or weeks to reply?
If getting in touch is challenging, chances are the same trend will be evident in the future.
To keep headaches at bay, opt for an agency that will be readily available when you have question or issues and will answer e-mails promptly.
Observe how accessible the people are so you won’t have a hard time getting the answers you need in case you have any queries or you have any issues that needs to be resolved.
Do they provide a robust strategic direction?
If you want to fully enjoy all the benefits social media has to offer, it is important that you hire an agency that provides a strategy tailored to your business needs.
In essence, pick an agency that:
- Creates the strategy
- Executes the strategy
- Modifies the strategy until it works
Ask the prospective agency what their plan will be in case the strategy employed does not produce the desired results.
Do they have a backup plan in mind or will you be offered free cancellation instead?
Ideally, look for an agency that can identify what is not working and offer a solution until the desired results are achieved.